Archive for April, 2009

I read a lot about photography. Books and blogs as well. I read to learn, to improve and to get inspired. Possibly I read more than I should. As a result sometimes I get pissed off because get less and less from what I read.

I know that many people start blogging just about anything like I did with photography almost two and a half year ago: without much of experience and knowledge. And when lack of knowledge goes hand-in-hand with rock solid confidence and, I wouldn’t question that part, really hard work and enthusiasm, that very rarely results lasting quality.

Learning about the business aspects of photography has never been as easy as it is today and, due to the just explained reasons, never has required as much cautious pre-selection as today.

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Do you know this company? I’m sure you do. Last time they estimated delivering my order by April the 22nd and it actually arrived on April the 1st.  I was pleased the least to say.

That’s a great example of under promising and over delivering. Might be applied to your business as well.

The books I ordered and received were:

• The Hot Shoe Diaries: Big Light from Small Flashes

and

• Monte Zucker’s Portrait Photography Handbook

More on them later.