Do you know this company? I’m sure you do. Last time they estimated delivering my order by April the 22nd and it actually arrived on April the 1st.  I was pleased the least to say.

That’s a great example of under promising and over delivering. Might be applied to your business as well.

The books I ordered and received were:

• The Hot Shoe Diaries: Big Light from Small Flashes

and

• Monte Zucker’s Portrait Photography Handbook

More on them later.